Search Engine Marketing and Search Engine Positioning Newsletter, September 3, 2005 edition

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(Continued) The RFS Newsletter, Sept. 3, 2005. Page 3
In news on Tuesday, Yahoo announced it has developed an improved search technology for users of its Web mail service. Now it's users have the capability of searching the full text of all message attachments. The new search system will enhance the existing capabilities, which are very basic and only allow users to search for content in a message's subject and sender lines and its body, a Yahoo executive said. Starting Tuesday, the improved search function will be rolled out in phases over the coming months to users worldwide, said Drew Garcia, a senior product manager on the Yahoo Mail team.

Yahoo Mail's new search function can index the full text of about 20 common types of attachments, including Microsoft Word, Excel, and PowerPoint files, as well as Adobe Systems (Profile, Products, Articles) PDF files, he said. Another improvement is that, along with each search result, Yahoo Mail also delivers a snippet of the content in which the searched-for term appears. This is intended to give users an idea of the context in which the term is found. Users don't have to do anything to enable the new search function. Yahoo will index, in the background and automatically, all the existing contents of each Yahoo Mail account, as well as all future messages received, once the search function is enabled for a user, Garcia said.

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