Search Engine Marketing and Search Engine Positioning Newsletter, September 3, 2005 edition

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(Continued) The RFS Newsletter, Sept. 3, 2005. Page 2
"It would be a great concern if Google failed to allow messaging between the existing network of Jabber servers and their own Jabber service," says Jeremy Lunn, president of Jabber Australia. Last week, internet search giant Google announced Google Talk, releasing a beta of the service for all users of the company's Gmail email service. The company emphasised its service ran on the open XMPP protocol that works with a range of instant messaging clients including iChat, GAIM, Trillian and Psi.

"The openness of the Google Talk service to XMPP clients is just a start," Google said in a statement, adding it also wants to band servers together so they communicate easily in a process known as "federation". Mr Lunn says although he believes Google's insistence on keeping open standards and allowing different messaging systems to talk to each other, he is unclear how the search company will achieve it. He is especially concerned about what he calls the "white-listing" of smaller instant-messaging providers and has sought clarification from Google about its strategy. "I'd be concerned about the use of white-listing as opposed to black-listing, as this could leave some smaller service providers locked out," Mr Lunn says.

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