Search Engine Marketing and Search Engine Positioning Newsletter, September 3, 2005 edition

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(Continued) The RFS Newsletter, Sept. 3, 2005. Page 16

2) How to generate good, targeted traffic to any website

One of the biggest challenges in search engine marketing today is getting enough visitors to your website. Attracting good and targeted traffic entails a lot more than what most people initially think. Plus, there isn't one “standard” or perfect way to do it. Search engine optimization (SEO) is an art as well as a science. However, in many ways, when all the proper SEO techniques are used as a whole integrated process, they will in fact bring you a nice stream of targeted visitors.

To get you on the right track and in order for you to build yourself a good and regular flow of qualified and targeted visitors to your site, I have compiled in this article some of my favourite techniques and processes that I have been implementing since 1997 and they all work great, all the time. This is the nice part about “generic” SEO: once done correctly, it will usually yield long-term benefits, independently of the search engines regular changes to their algorithms.

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