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(Continued)     The RFS Newsletter, Sept. 3, 2005. Page 12

Question -- Serge, I love your newsletter and the way you write! We have completely rebuilt a site we maintain for a non-profit involved in charity. We have been constantly making adjustements to the site with the hope of improving its rankings and relevancy.

After all our efforts, some of it seem to be working, but here is the part I don't understand: for one of our keyword phrase, I was happy to see our site listing as number two on Google! Then when I did the same search a few minutes later, my results were no where to be found! I was back to the old ranking, on page 6, ie, No. 63!

Also, when I perform the exact same keyword search in Yahoo, I get the happy news that we are placed at number one. Do you have any idea why Google outputs completely different results from their main google.com engine and why the results would be as you want them and then totally disappear?

Hello and I'm happy if you appreciate our newsletter. It is meant to help all of you. I think I know what is happening here.

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