Online searchers are still very much influenced by offline channels

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(Continued) The RFS Newsletter, Aug. 25, 2007. Page 4
Some have argued that Fast should find itself a strong international partner. Lervik does not want to see the company acquired by a competitor. “The search engine market has to be consolidated,” he says “but we would like to be in a position where it is we who ‘consolidates’, instead of being ‘consolidated’.

In news that happened Wednesday, according to a new report from iProspect and JupiterResearch, online searchers are still very much influenced by offline channels. However, about 80 percent still make a purchase, many times online, and often times in a direct relationship with the actual keywords entered in the search engine.

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