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(Continued) The Rank for $ales Weekly Newsletter, Aug. 18, 2007. Page 18
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I'm still getting the same question, againOver the past week, I've received three emails from our current subscriber base asking me what's the best tool to use today for keyword research. The question is very appropriate, since accurate keyword research is as critical today as it ever was before. I've said it before and I will say it again: the proper identification and the correct information as to the real keywords Internet users are typing into the search engines is the single most important step of any generic optimization process. At no point in the SEO process does it get as critical as this. Optimize a site for the wrong keywords and you will constantly get enquiries and orders for products you don't even sell on your site! Over the years, I've used many different tools to correctly identify the right keywords of a specific industry before we start optimizing any given Web site. The only tool I keep going back to is Wordtracker. Why do I keep going back to it? Simply because it works! I have NOT found a better tool yet.  Sure there are imitations and other tools that try to mimic it, but Wordtracker really does deliver real and accurate keywords, consistently and every day. One of the best features I love the most is its ability in coming up with keywords I never even dreamed about. Here's a hint: if a specific keyword or group of keywords has been searched at least 100 times in the previous 60 days, you can bet your bottom dollar that you need to create at least one page in your site and optimize it for those keywords. We do it here all the time and our clients appreciate the additional traffic and sales that come to their sites. Optimizing a site without really knowing what you're optimizing about is like flying blind and without the proper flight instrumentation. Don't underestimate it. We see it all the time; a company sets out on its best intentions and, to save a few dollars, it dosen't perform any keyword research and thinks they can get away with it. About a year later, and when they realize their site isn't brigning any targeted and qualified traffic, they ask us "what's wrong with our site?" That's when we tell them that they didn't perform any keyword research. They then turn around and tell us "well we KNOW what OUR keywords are! We've been in this business for the past 20 years".  No matter how long you've been working in a certain industry, Internet searchers consistently type in the search engines keywords or questions most people have never seen before, and the only sure way you can find out about this is with a strong tool like Wordtracker. Wordtracker costs a lot less than you think. You can use it a whole week for just $30. They say time is money... In SEO, it's a lot more than money. If your site isn't optimized for YOUR right keywords, how many sales will you lose? Sometimes, losing one sale may also mean losing ten, since you never know if one happy customer will refer you ten more... At Rank for $ales, it's the ONLY keyword research tool we use. We wouldn't even think of using anything else. We have a motto here: if it ain't broke, don't try to fix it. By the same token, I will also say that, why change something when that something works consistently and delivers quantifiable results all the time? Why not make Wordtracker the only keyword research tool for your site? Well, that's it for this week. Have a pleasant and relaxing weekend, I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages. All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner: About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. Efficiently hosted by Avantex, the industry leader in reliable hosting services. |
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