Microsoft’s MSN got a slight increase in its user satisfaction score

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(Continued) The RFS Newsletter, Aug. 18, 2007. Page 3
Looking at the other top search engines, Microsoft’s MSN got a slight increase in its user satisfaction score, while IAC-owned Ask.com saw its user satisfaction score increase by an unexpected 5.9 percent. AOL, the search engine and portal owned by Time Warner, saw its user satisfaction drop over 9.44 percent from 2006.

The decline can be attributed to some marketplace confusion as AOL transforms from more of a subscriber-based ISP (Internet Service Provider) to a site where its content is free and supported by a lot of advertising. The good news is the problems that AOL is having are less about the site’s capabilities and more about customer service during the site’s transformation.

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