Great content is something that Google, MSN and Yahoo crave for

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(Continued) The RFS Newsletter, Aug. 18, 2007. Page 15

On top of bringing you new customers, it will add a lot of new and relevant content to your site, which is something Google and Yahoo crave for! This is what I mean by creating a news section: you will talk more about your industry, your immediate surroundings, the adjacent businesses next to you, etc. And it will ALL be relevant to your business.

Try to think a bit "out-of-the-box" so to speak... You may deviate a bit from what you really have to offer, but in the end, you will be providing them better and expanded services. At the end of the day, it will be a win-win scenario. You will all be winners.

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