How Internet advertising companies protect the personal data they collect

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(Continued) The RFS Newsletter, Aug. 11, 2007. Page 2
Jessica Rich, assistant director for the FTC's division of privacy protection said "this meeting is meant to learn more about some current practices in targeted advertising. The FTC wants to hear how Internet advertising companies protect the personal data they collect, how they notify consumers about that data and whether the data is sold or used by other agencies."

Rich added "is it secure where it is stored? Are agencies following any kinds of standards? These are questions that we get a lot, and many industry observers have also." In three months, the CDD (Center for Digital Democracy) and the U.S. PIRG (Public Interest Research Group) filed a joint complaint with the FTC against Microsoft and other Internet-based advertising companies, accusing them of using "unfair and deceptive" business methods to collect data about their potentially new and older customers.

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