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(Continued) The Rank for $ales Weekly Newsletter, Aug. 11, 2007. Page 18
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2) SEO myth: Doorway & gateway pages When the Internet was still in its infancy, doorway and gateway pages could, in certain circumstances, have partly served some ligitimate function, although opinions vary wildly on that assumption. We say partly because, doorway and gateway pages have always been illegal and prohibited on most major Internet search engines. And they still are, in fact even more today than at any other time. However, that did not prevent certain individuals or companies from using doorway or gateway pages. In fact, some are still illegally using them, in effect creating a lot of unwanted spam in the search engines. Please click here to continue reading the article. 
Don't underestimate the power of blogsIn case you still think that blogs (Web Logs) are a passing fad and that they will go away over time, think again! Blogs are increasingly popular and represent one of the best and fastest method of communicating with customers, workers, suppliers, colleagues, friends, family, etc. They are also one of the best ways to promote your brand and your Web site. Back in November 2004, I wrote an article on how a blog can help you promote your website and the correct way of doing it. That article has since been very popular, and I regularly get a lot of questions and enquiries about it. That's right, it's almost three years ago, and blogs now have become the mainstream of the Internet.  Today, business blogs are used by politicians, doctors, scientists, journalists, architects, writers, house wives, teenagers, people from all walks of life, and, your's truly. The secret in making a blog successful and getting a lot of traffic to it is to constantly write and upload new content all the time. If you have a new product or service that you're offering, talk about it on your blog, and make sure you place a link on your blog back to your main site. The idea is to be creative. There's not one self-respecting SEO that I know of that don't have his or her own blog already. Blogs are a great place to talk about new ideas in your own specific industry, news about your company, the work or the projects you are currently working on, etc. etc. The possibilities are endless. You are only limited by your imagination. Visit the blogs of some of your peers, or, your very own competitors! See how they do it, and maybe, just maybe there's a few things that perhaps you can do better... The secret is to create original and unique content that will be read and appreciated by your viewers. There are many ways of doing it. If you do a search on Google, type in: blogs and (your industry). For example, yesterday I typed in Google "blogs house decoration" and the SERPs came out with over 2,000,000 pages! Use the right platform There are other good blogging platforms also. Just find one that works for you and that you feel comfortable with and just do it. Most of them are designed with simplicity and speed in mind. From what I know, most people can learn very rapidly on creating a great blog that will work, will drive added business to your main site, and will help promote your brand further. It works for me! On a side note, speaking of blogs, I am in the process of creating my second blog: SignalVersusNoise.com, a new and innovative blog that will focus on the intersection of the Internet and new ideas in marketing, new concepts in selling products and services, marketing news, etc. My new marketing blog will officially open Monday, Sep. 10, 2007 so maybe you should take a note of that. Well, that's it for this week. Have a pleasant and relaxing weekend, I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment. Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. Efficiently hosted by Avantex, the industry leader in reliable hosting services. |
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