Sponsored listings or contextual matches can be selected, then Yahoo helps the user determine keywords with a new recommendation system

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(Continued) The RFS Newsletter, Aug. 12, 2006. Page 7
Like PPC, targeting is a lot more than just keywords and creatives are beyond text with graphics and user media. Calls to action will go beyond a target URL with couponing and specific landing destinations geared towards the user’s web surfing applications of choice: mobile PDAs, laptops, cellular phones and PCs. This all begins with the definition of geo-targeting, which is largely determined by the advertiser in a new system that empowers the user to select specific local DMA’s and area zones with help from a Yahoo Search Marketing mapping system.

Secondly, the campaign is named by the user. Sponsored listings or contextual matches can be selected, then Yahoo helps the user determine keywords with a new recommendation system. The advertiser then selects pricing via a new Yahoo CPC/Click system which works with a slider-bar mechanism that can provide a landscape of bids & clicks.

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