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(Continued)     The RFS Newsletter, Aug. 12, 2006. Page 5
Along with search and niche local and topical news profiles, Topix.net has also entered the direction of a dynamic community of local users, giving their audience the ability to comment, review or add additional information to news coverage. Loren Baker hopes to have more about the new Topix.net and its new direction troughout the SES Conference.

In news on Wednesday, Yahoo Search Marketing has been using the same auction bidding system that GoTo.com has when it started almost 8 years ago. Advertisers have been asking for a new updated system which would compliment the diversity of the Yahoo Advertising Network. Search engine marketing isn't just sponsored links above and beside organic search results. In Yahoo’s case, the company has expanded search beyond the box and into their most used and popular channels. Enter Yahoo Trip Planner, Yahoo Answers, Yahoo News and Yahoo Local. All remarkable and defining offerings from the same company that has a clear view of the future online.

<< Pr. page     Next: From auction clicks to a marketable PPC system >>>

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