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(Continued) The Rank for $ales Weekly Newsletter, Aug. 12, 2006. Page 18 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 
Search engines do practice SEMYou know me: I'm always reading. I'm always trying to scope out what some in the industry will do next. Be it the search engines, search advertisers or the large media companies, I always find it interesting (and sometimes revealing) to observe what the big companies are doing. Among those I'm watching is AOL... Melanie Mitchell, director of search engine optimization and SEM at America Online, says "AOL is a Time Warner online property that is transitioning from a subscription Internet service provider (ISP) model to an advertising-supported information portal. Mitchell added “This is the new AOL. We have changed a lot.” Ms. Mitchell talked about the fact that America Online has taken a “bottoms-up approach” that basically focuses on SEO, measuring and tracking, publishing, reporting, revising and then repeating the whole process over and over. “I'm very glad that AOL learned that they don’t need to charge people to come to their homepage,” joked David Roth, director of SEM at Yahoo, Sunnyvale, CA. Mr. Roth said that search engines do search engine optimization and SEM for the same reasons marketers do: to increase traffic to their sites. Business.com, a vertical search engine exclusively for businesses, also practices SEM. “We are trying to create the best possible experience for our users and at the same time optimize,” said Todd Sims, vice president of marketing at Business.com, Santa Monica, CA. Search engines conduct SEO and SEM much like anyone else. Key word research, word tracking and keyword discovery are all part of the process. “Even search engines need to understand search engine marketing,” said Joseph Morin, president of Boost Search Marketing, Irvine, CA. My take on all of this Summer Holiday Break See you all on Sept. 2nd. Bye for now. Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
