Does Google Page Rank still matter?

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(Continued) The RFS Newsletter, Aug. 12, 2006. Page 17

2) Does Google Page Rank still matter?

Since 1998 when Sergey Brin and Larry Page developed the Google search engine, it has relied (and continues to rely) on the Page Rank™ Algorithm. Google’s reasoning behind this is, the higher the number of inbould links ‘pointing’ to a website, the more valuable that site is, in which case it would deserve a higher ranking in its search results pages.

If site ‘A’ links to site ‘B’, Google calculates this as a ‘vote’ for site B. The higher the number of votes, the higher the overall value for site ‘B’. In a perfect world, this would be true. However, over the years, some site owners and webmasters have abused the system, implementing some ‘link farms’ and linking to websites that have little or nothing to do with the overall theme or topic presented in their sites. Click here to read the article.

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