Search Engine Marketing and Search Engine Positioning Newsletter, August 27, 2005 edition

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(Continued) The RFS Newsletter, August 27, 2005. Page 4
In other news on Tuesday, Google is planning to launch an instant messaging service called Google Talk. The new IM (instant message) service follows by just a few days the introduction of Google Sidebar, which pulls news stories, photographs, weather updates, stock quotes and other features onto a user's computer without opening a Web browser. With all the new services, Google now competes with Internet portals such as Yahoo Inc., Microsoft Corp. and Time Warner's America Online squarely on their turf, even as those companies encroach onto Google's with updated search engines.

Google has been playing catch-up with many products, such as e-mail, a personalized home page at Google.com and online maps. The goal is to get consumers to stay longer, rather than simply search for websites and then click away. Compiling a list of buddies to chat with through instant messaging provides the kind of "stickiness" these companies covet. "Like any big company, they've got a brand name, and they've got to keep extending it," said John Tinker, an analyst at Think Equity Partners who had not seen Google Talk.

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