Search Engine Marketing and Search Engine Positioning Newsletter, August 27, 2005 edition

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(Continued) The RFS Newsletter, August 27, 2005. Page 3
In news on Tuesday, according to a study conducted by predictive research firm Compete Inc., Internet search engines Google and Yahoo are having a big influence on people shopping for various wireless services. The study found that 37 percent of new wireless subscribers said online searches influenced their offline purchase of wireless service, compared with 21 percent who were influenced by TV commercials and 17 percent swayed by print advertisements.

The survey predicted that by the end of the year, nearly 24 million consumers will perform a search for wireless service on the Internet, representing more than $12 billion in potential annual service revenues. Nearly 19 million of those searches will involve the industry's five largest operators-Cingular Wireless L.L.C., Verizon Wireless, Sprint Corp., T-Mobile USA Inc. and Nextel Communications Inc., while more than 5 million customers will search for prepaid services offered by Tracfone Wireless Inc., Virgin Mobile USA L.L.C. or Boost Mobile L.L.C.

Yahoo's Director of Telecommunications Search Marketing David Rubenstein noted the results showed consumers are relying more on the Internet, and more specifically search engines, when looking at wireless services.

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