Search Engine Marketing and Search Engine Positioning Newsletter, August 27, 2005 edition

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(Continued) The RFS Newsletter, August 27, 2005. Page 2
Trader Classified Media owns about 575 print titles, ranging from Canada's "Auto Trader Magazine" to "Buy & Sell Chinese in the US". The interest by Google and Yahoo underlines the continuing land grab in the classified advertising market and the desire of internet firms to create online communities in local markets throughout the world.

Sources say that other firms, possibly including the online auctioneer Ebay, have also made approaches. The talks include the possibility of a sale of a stake in Trader, an acquisition of the entire company or a joint venture. Last Friday, Trader was valued at about E1.3 billion ($2.2 billion) when adding both classes of the company's stock together.

A public row broke out last week between Google, the world's largest online search company, and Yahoo over which one boasts the greater search capability. The spat came on the first anniversary of Google's status as a public company, a birthday it marked by announcing plans to raise $US4 billion via a secondary share issue.

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