Search Engine Marketing and Search Engine Positioning Newsletter, August 6, 2005 edition

Leasing links will greatly increase your visibility in the search engines

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(Continued) The RFS Newsletter, August 6, 2005. Page 9

Among older surfers, both those 25-54 years old and those 55-64, approximately 61 percent say they use search engines to visit sites. Less than half (49 percent) of those 65 and older do so, and nearly 32 percent of them type the site's URL or use bookmarks.

In other news on Thursday, Yahoo launched a free Internet audio search service that helps searchers find, hear and buy everything from music downloads and podcasts to interviews and specific newscasts. Yahoo Audio Search ( http://audio.search.yahoo.com ) is still in testing and gives users access to more than 50 million audio files as Yahoo beefs up its entertainment offerings. For example, a search for "Green Day" yields a list of the band's albums, song samples and links to download services, including Yahoo's own music service, Apple Computer's iTunes, Rhapsody from RealNetworks Inc. and Napster Inc.

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Leasing links will greatly increase your visibility in the search engines

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