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(Continued)     The RFS Newsletter, August 6, 2005. Page 8
You also indicated that you'd like more control - not only over how ads appear, but also over what types of ads appear on their sites. In addition, the publishers we spoke to expressed a need for more accessible customer service.

In news on Thursday, according to a Burst Media survey done recently, for the majority of Internet users at home, they rely mostly on search engines to find Web sites that are of interest to them. More than 56 percent of respondents said when at home they use search engines to get to Internet destinations; other ways they get there consist of typing in the site's URL or using bookmarks (28 percent) and linking from other sites/advertisements (16 percent). Among teens and those 18-24 years old, fewer than half (46 percent and 49 percent, respectively) say they use a search engine to navigate to websites.

Nearly 40 percent of teens and more than 34 percent of 18-24 year-old users say they navigate by typing the site's URL or using bookmarks. About 16 percent of teens as well as 18-24 year-olds use links on other sites or in advertisements to connect to websites.

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