Search Engine Marketing and Search Engine Positioning Newsletter, August 6, 2005 edition

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(Continued) The RFS Newsletter, August 6, 2005. Page 2
The Ask Jeeves Sponsored Listings system would make it easier for advertisers to buy, manage and optimize their paid search listings campaigns the company said. Analysts say the open auction system is similar to the approach that both Google and Yahoo use to offer premium placement to advertisers. The service replaces the existing "Premier Listings" offering, through which advertisers negotiate directly with the search site for placement on a static basis.

The new service is already being made available to existing advertisers on to company's search site, Ask.com, and the Ask Jeeves affiliate network and will be made generally available later this month.

The upgrade is the latest of several changes made since Ask Jeeves became part of the IAC/InterActiveCorp family of online businesses. "The growth of search engine advertising is attributed to its unique targeting abilities, high degree of relevance, mass reach for advertisers and strong return on investment, and we look forward to more efficiently providing these benefits to our advertisers through a new automated system," Paul Gardi said.

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