Search Engine Marketing and Search Engine Positioning Newsletter, August 6, 2005 edition

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(Continued) The RFS Newsletter, August 6, 2005. Page 16

Choice number one: They choose to use the Internet to find a specific product or service, to research an issue of interest to them or solve a problem, as much in their professional careers as in their personal lives.

Choice number two: They choose one of the three or four major search engines on the Internet to launch their search, the most popular by far being Google.

Choice number three: They choose a particular keyword or phrase as the basis of their search, trying to narrow it down as best they can.

Choice number four: They discriminate among the first ten search results on the same, first page. Then they take their final decision as to wich web site (or company) will get their business. Simply click here to read the article.

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