As part of the court settlement in the click-fraud case Lane’s Gifts vs Google, the company (Google) agreed with the plaintiffs to have an independent expert examine Google's detection methods

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Jul. 29, 2006 edition, issue number 06-0370

Current circulation: 26,691
Editor: Serge Thibodeau

Hello everybody and welcome back to our weekly newsletter. This week was average in the news so lets get to them right away.

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In news on Monday, search engine marketers and PPC advertisers that are analyzing click fraud issues have been following the various developments in a case where Google is involved. As part of the court settlement in the click-fraud case Lane’s Gifts vs Google, the company agreed with the plaintiffs to have an independent expert examine Google's detection methods, policies, practices and procedures.

Next: Google implements measures to protect all its advertisers >>>

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