Industry reports say fraudulent clicks range from 14 percent to as high as 20 percent of total clicks

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(Continued) The RFS Newsletter, Jul. 29, 2006. Page 8
Certain industry reports say that fraudulent clicks range from about 14 percent on the low-scale to as high as 20 percent or more of total clicks. "Our goal is to provide that transparency so advertisers who previously may have been unnerved or concerned about these wildly exaggerated figures will be able to see now what Google is doing to protect them," Ghosemajumder said. Google detects and filters out the "vast majority" of invalid clicks, he said, declining to give any general figures on invalid clicks.

Under the new system, AdWords customers will be able to see data on invalid clicks on a daily basis or beyond, going back to the beginning of the year, he said. Google has had to limit the data it provides to prevent fraudsters from reverse engineering its systems and methods of operation, according to Ghosemajumder.

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