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(Continued)     The RFS Newsletter, Jul. 29, 2006. Page 5
But Verizon Spokesperson Dana Benton Russell commented, "At this time there are not going to be any changes in the way we operate." Verizon is in a quiet period following its filing with the SEC to possibly unload its directories business. The bid management system will be used to implement PPC and pay-per-call listings on Verizon's SuperPages.com as well as for SEM campaigns on other sites Verizon handles for its clients. The company recently agreed to resell Google's AdWords to its IYP clients, and has been placing campaigns for its local clients on Google and Yahoo.

The Kelsey Group reported yesterday that R.H. Donnelley, which publishes a variety of online yellow pages brands including Embarq Yellow Pages, Dex Yellow Pages and AT&T Yellow Pages products, has been working with Yahoo's search marketing arm to resell Yahoo's paid search and paid inclusion ads for about a month.

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