The deal now gives Verizon the financial backing to grow the business and also be a bidding tool for Verizon" said Inceptor spokesperson Marcia Castracane

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(Continued) The RFS Newsletter, Jul. 29, 2006. Page 4
In news on Tuesday, Verizon Directories acquired SEM firm Inceptor for an undisclosed amount. Verizon's acquisition is designed to enhance its pay-per-call and pay-per-click bid management system for its SuperPages.com product. The transaction would allow the company to take advantage of Inceptor's SEM consulting abilities. "The deal now gives us the financial backing to grow the business and also be a bidding tool for Verizon" said Inceptor spokesperson Marcia Castracane. The Massachusetts-based company's core product is a PPC bid management platform called BidCenter.

The product is sold to marketers and agencies for private use and also is used by Inceptor in managing search campaigns for its own clients. Castracane expects Inceptor to continue offering its services directly to its clients, in addition to providing SEM services to Verizon clients. Verizon declined to provide information regarding how the new technology acquisition would be integrated into its current business.

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