Did Google implement reasonable measures to protect its advertisers?

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(Continued) The RFS Newsletter, Jul. 29, 2006. Page 2
The independent expert would also make a determination of whether or not Google had implemented reasonable measures to protect all of its advertisers. The result of all this is a 47-page report, written by Dr. Alexander Tuzhilin, Professor of Information Systems at NYU. The report was filed with the court in Texarkana, Arkansas on July 21. The bottom-line conclusion of the report is that Google’s efforts against click fraud issues were deemed reasonable. At several points in his report, Dr. Tuzhilin calls out the quality of Google's inspection systems and notes that there is constant improvements.

It's an independent report, so not surprisingly there are other aspects of it with which Google dosen’t fully agree. But overall, it's a validation of what Google have said about its efforts against invalid clicks. Some of the excerpts of the positive things Dr. Tuzhilin had to say about Google and invalid clicks are:

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