Three-fifths of corporations have guidelines in place which outline the company's responsibility for posting and maintaining their blogs, yet nearly two-thirds do not review content prior to posting

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(Continued) The RFS Newsletter, Jul. 22, 2006. Page 8
3) Three-fifths of corporations have guidelines in place which outline the company's responsibility for posting and maintaining their blogs, yet nearly two-thirds do not review content prior to posting

4) 42 percent of respondents said that specific blog posts have affected the company or a brand and in the vast majority of cases it has had a positive affect

5) Despite what companies consider general success of their blogs, 71 percent responded that they are not satisfied with the interaction level on their company blog

6) The top goals for monitoring competitor blogs were to gain awareness of developing trends, competitive insight, and tracking the "buzz" within their respective corporate community

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