The Cymfony report helps to better understand the resources, processes, personnel and management that corporations devote to their blog strategy, their monitoring programs and the results benefited from those programs

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(Continued) The RFS Newsletter, Jul. 22, 2006. Page 7
The Cymfony report helps to better understand the resources, processes, personnel and management that corporations devote to their blog strategy, their monitoring programs and the results benefited from those programs. Andrew Bernstein, CEO of Cymfony commented, "Early experiences with blogs show promising results and emerging implementation practices to efficiently manage the entire blog process. These blog pioneers show the importance of moving from experimental practices to a real discipline in the corporation."

The survey, which polled persons responsible for maintaining or monitoring blogs within their company, showed several notable findings including:

1) The majority of companies surveyed (76 percent) indicated that they have noticed an increase in media attention and/or website traffic as a result of their blog(s)

2) 75 percent of respondents reported that the initial goals of their blogs have been met

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