Yahoo did meet analysts' expectations with a net profit of $164 million, but the company said it postponed the introduction of a new Internet advertising idea

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(Continued) The RFS Newsletter, Jul. 22, 2006. Page 3
4) The average pay per click term cost for the top key terms across the five biggest search advertising industries, Retail, Financial Services, Health & Fitness, Technology, and Entertainment – for Q2 was $4.51. This compares to $4.75 from Q1.

5) The greatest percentage of click fraud, over 88 percent, originated from within the U.S. and Canada. Outside North America, the greatest amount of click fraud originated from within India. Unwanted click activity originating from India increased 26 percent during Q2.

“One of the most interesting findings from our Q2 data was the difference between the overall average industry click fraud rate and the click fraud rate for the most expensive search terms,” said Tom Cuthbert, president and CEO of Click Forensics, LLC.

In other news, for the results of its second quarter, Yahoo did meet analysts' expectations with a net profit of $164 million, but the company said it postponed the introduction of a new Internet advertising idea, reducing hopes for substantially faster earnings growth at Yahoo later in 2006.

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