Everyone is aware of the power and popularity of keyword bidding. One of the most interesting new twists in search engine marketing is the move to specialized search engines that concentrate on certain industry verticals, such as IT, retail or industrial

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(Continued) The RFS Newsletter, Jul. 22, 2006. Page 11
A report is generated and delivered back to Plexis for follow-up. From Plexis' point of view, knowing that people from a certain firm have been trolling around its site is valuable information. A sales call to that firm could be very productive.

According to Plexis marketing manager J.T. Gillett, the service has been a hit. “Our target for VisitorTrack is 10 to 15 leads per month, as determined by the number of visits, the visitors' line of business, as well as our ability to provide services for that business. VisitorTrack consistently generates 15 to 20 leads per month and opens many doors for our sales team. For us, one sale can account for between $150,000 and $2 million in revenue.”

Everyone is aware of the power and popularity of keyword bidding. One of the most interesting new twists in search engine marketing is the move to specialized search engines that concentrate on certain industry verticals, such as IT, retail or industrial.

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