While Google's new Checkout feature is slated to compete directly with eBay's PayPal, in reality it's simply a credit card gateway, and the same one eBay spends millions with as the top Google AdWords user

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(Continued) The RFS Newsletter, Jul. 15, 2006. Page 6
As a result of this agreement, visitors to any of HDN’s sites, which include digital editions of Miami’s Diario Las Americas, Chicago’s La Raza, Houston’s Semana.com and San Diego’s El Latino can now conduct searches via a Yahoo-branded search box located conveniently at the top and bottom of each portal. In response to their queries, users will be served both Yahoo and sponsored search results. “In this era of information overload, Yahoo enables users to easily find what they are looking for online and provides advertisers with a way to reach those users at their moment of interest,” said Peter Celeste, regional general manager, Yahoo Search Marketing Americas.

“This agreement highlights just one of the many exciting opportunities Yahoo and HDN are exploring together to provide users and advertisers with a world-class Internet experience.” “We are pleased to be partnering with a market leader like Yahoo to enhance our network,” said Bill Gato, president, Hispanic Digital Network. “The Yahoo branded search box will provide our digital media partners and their users with the highest quality Web and sponsored search results available today.”

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