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(Continued)     The RFS Newsletter, Jul. 15, 2006. Page 5
According to ComScore Media Metrix, branded-site market share is especially high in the airline ticket and hotel segments. Yahoo's Malcolmson says the inevitable slowing of growth in the online travel sector, especially among its online travel agency advertisers can mean good news for Yahoo. “Their growth might be slowing, but because it is, those sites are as hungry as ever to acquire traffic from us, if not more so,” he says.

In news on Wednesday, and according to news reports, Yahoo and HDN (the Hispanic Digital Network) have entered into a multi-year sponsored search distribution contract. Details are sketchy, but under the terms of the agreement, Yahoo would deliver Internet and sponsored search results to HDN’s network of more than 70 Spanish-language media websites. The deal will provide U.S. Hispanic Web users with relevant search results. For the past few years, Yahoo has had a strong Latino following in the United States. According to comScore's Media Metrix, 12.8 million US Hispanic Internet users visit Yahoo properties every month.

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