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(Continued)     The RFS Newsletter, Jul. 15, 2006. Page 3
Among the plugins that the Sunnyvale, Calif. company has already developed is one that integrates the Yahoo Calendar with Yahoo Messenger, he said. From the Yahoo Messenger interface, this plugin will let users view and manage their calendar, compare it with other users’ calendars and query the company’s local search and mapping service to find business listings and obtain driving directions.

In news on Tuesday, Yahoo's new Trip Planner Portal doesn't sell hotel rooms or plane tickets directly. Instead, it integrates PPC (Pay-per-Click) ads that charge a fee to companies like Expedia, Sabre Holding, Travelocity and Orbitz when a user leaves Yahoo's travel site. Yahoo has also inked a sponsorship deal for its Trip Planner site with MasterCard. Yahoo wishes to bring in 'travel' surfers to its portal with the help of user-generated content, this time in the form of 'travelogues' and photographs. “I don't know about any premium brand being associated with a 100 percent user-generated content product,” says Jasper Malcolmson, director of Yahoo Travel.

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