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The RFS Newsletter, Jul. 15, 2006. Page 3 In news on Tuesday, Yahoo's new Trip Planner Portal doesn't sell hotel rooms or plane tickets directly. Instead, it integrates PPC (Pay-per-Click) ads that charge a fee to companies like Expedia, Sabre Holding, Travelocity and Orbitz when a user leaves Yahoo's travel site. Yahoo has also inked a sponsorship deal for its Trip Planner site with MasterCard. Yahoo wishes to bring in 'travel' surfers to its portal with the help of user-generated content, this time in the form of 'travelogues' and photographs. “I don't know about any premium brand being associated with a 100 percent user-generated content product,” says Jasper Malcolmson, director of Yahoo Travel. <<< Pr. page Next: Advertisers uncomfortable with user-generated content >>> Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Subscribe to the free Rank for Sales Weekly Newsletter Bookmark the RFS Newsletter by simply clicking here. Legal Notice This newsletter is sponsored by
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