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(Continued) The RFS Newsletter, Jul. 15, 2006. Page 2
Until now, Yahoo has provided application programming interfaces (APIs) that let developers work with its IM network to expose presence on a website. But Yahoo's new tools offer developers a much broader access to the service for the first time, said a company executive. “This is the opening of Yahoo Messenger to developers,” said Jeff Bonforte, Yahoo’s senior director of real-time communication. Rivals AOL LLC and Microsoft also let third-party developers create applications for their respective IM networks. Internet companies such as Google Inc., AOL, Yahoo and Microsoft have in recent years gone out of their way to entice external developers to create applications on top of their products and services.

Developers have been particularly keen to build on Google’s online mapping service, Google Maps. By letting external developers do these “mashups,” Internet companies are able to extend the functionality of their Web sites and networks in ways that may not have occurred to their own programmers. In the case of Yahoo Messenger, Yahoo wants users to add plugins to customize the service and increase their interaction and collaboration with other users, Bonforte said.

<<< Pr. page Next: Integrating Yahoo Calendar with Yahoo Messenger >>>

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