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(Continued) The Rank for $ales Weekly Newsletter, Jul. 8, 2006. Page 18 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 
2) Identifying the right keywords and keyphrases When you visit them, many commercial websites could probably look successful and appear to be “winners”. Of course, only the site owner or its webmaster knows that for sure. Optimize a site for the wrong keywords or key phrases and you will end up with a site that ranks well, but chances are it will bring you some very unrelated traffic and you may even get enquiries for products or services that your company does not even offer! More than ever, web sites and their pages fail in search engine rankings simply because of bad keyword selection or key phrase identification. Certain keyword identification may have been done in the past, but was either done incorrectly or some of the keywords used by the real searchers looking for your products or services could have changed over time. The latter is usually the case. Please click here to read the article. 
eBay rocking the boat for GoogleAs you've read earlier in our news section, eBay now forbids its members from using Google's new Checkout payment gateway, since it will directly compete with eBay's PayPal system. I can certainly understand eBay's motives behind such a move, but since the company's announcement on Thursday, it has spread like wildfire, both in the SEO as well as in the Internet community as a whole. To say the least, eBay's surprise decision has been greeted with disbelief by many angry Paypal and eBay users. On any given day, eBay members use the company's large online auction platform to sell hundreds of million of dollars in all kinds of goods and services you can think of. For many years now, eBay members have used (almost exclusively) eBay's in-house payment gateway: Paypal. For having used it ourselves on the Rank for $ales website thousands of times, I can tell you that Paypal is a great service for our SEO clients that wish to pay for their optimization services online. It's very convenient, it's fast and it dosen't cost us too much to use if you consider that Paypal makes the funds available almost instantly. Consider this: Google already is a global leader in the field of payments online. It manages million of dollars of online payments every day for its AdWords PPC program. Companies, search engine marketers and SEOs like RFS and many others go to the Google AdWords website and deposit funds that will be used almost instantly on its AdWords system. Google has been doing this flawlessly for a good number of years now.  Like eBay, Google already has the technology, the infrastructure and the experienced staff to carry out such a payment system as well (if not better) than Paypal, and at a cost that might be even lower than its rival at eBay. Will Google Checkout fly? I don't see any reasons why it wouldn't. Will we adopt it? Why not. It will be a good and natural complement to the Paypal service we are already offering our clients from all around the globe. About six weeks ago, when I first read the possibility that Google was 'mulling over' a comparable system to Paypal, I said to myself, why not? There's no doubt in my mind that Google Checkout should be a good revenue generator for Google. I see it integrating well with its current operations. It will be interesting to see if Paypal will be able to either match or lower Google's potentially lower cost of using its new payment service, in light of the fact that Paypal now has a new competitor 'on the block'. As a strong believer that more competition is better for the overall Internet economy as a whole, I think Google's new venture in a market it already knows well will be good for most of its participants. Well, thats it for this week. Have a pleasant and relaxing weekend. I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
