When building, implementing or optimizing a website, you should always avoid at all costs any form of cloaking, since those techniques are strongly forbidden by most major search engines today, with very good reasons

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(Continued) The RFS Newsletter, Jul. 8, 2006. Page 17

Our two featured articles for the week ending July 7, 2006:

1) Why you should always avoid cloaking

When building, implementing or optimizing a website, you should always avoid at all costs any form of cloaking, since those techniques are strongly forbidden by most major search engines today, with very good reasons. However, before I start explaining to you why you should always avoid cloaking, let me give you a brief introduction to the rather complex world of cloaking.

By definition, cloaking is a technique of delivering a certain set of pages to search engine crawlers, while at the same time delivering a completely different set of pages to your human visitors. There are many ways of doing this. Although some will tell you that the most effective way to cloak is with the use of IP (address) delivery software, the jury is still out on this and opinions vary widely. The subject of cloaking has always been and still is a very controversial topic. Please click here to read the article.

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