When a search engine the size of Google's current index of more than ten billion pages changes and modernizes all its core structure like it did with the Big Daddy Update it's bound to have a large impact in the SERP's

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(Continued) The RFS Newsletter, Jul. 8, 2006. Page 13

It's no surprise it took them more than two-and-a-half months to complete it either! When a search engine the size of Google's current index of more than ten billion pages changes and modernizes all its core structure like it did with the Big Daddy Update it's bound to have a large impact in the SERP's. Just consider yourself lucky your site didn't suffer as many others have in Big Daddy's wake. Good luck with your site.

Question -- Serge, I'm reading more and more about Google's Supplemental Results and the negative impacts in can have in the results pages. Can you shed a bit of light on the topic and what (if anything) can be done to minimize their effects? Thanks.

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