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(Continued)     The RFS Newsletter, Jul. 8, 2006. Page 12

Serge do you think Google might do another massive update like they did with Big Daddy? Although my website has pretty much maintained most of its rankings in the aftermath, it's a bit frightning to see such volatility in the SERP's of some of the sites I'm closely monitoring. Thanks.

Answer -- Hi and I'm real happy if our newsletter helps you understand more about SEO and its many twists and turns. Wow, that's a Million Dollar question! I wish I had the answer. Only a handful of knowledgeable people at Google know that answer for sure. Personally, I don't think they would at this point in time, although please don't quote me on this since nobody can tell for sure.

However, remember that Big Daddy was a lot more than just a mere Google update. It was a whole new infrastructure implementation of all of Google's most largest data center, combined with major and very critical changes done to its search algorithm.

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