Yahoo and Checkmate Strategic Group have been engaged in a class action click fraud lawsuit since June 2005

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(Continued) The RFS Newsletter, Jul. 1st 2006. Page 9
This includes click fraud as well as other clicks that Yahoo believes shouldn't be billed to advertisers. For example, blocked IP addresses, double-clicks, back browser clicks, etc. Yahoo and Checkmate Strategic Group have been engaged in a class action click fraud lawsuit since June of last year. To help the Plaintiff's counsel and their experts better understand what Yahoo does to protect its advertisers, the company invited them to its headquarters to analyze firsthand Yahoo's proprietary Clickthrough Protection system in action.

The visit to Yahoo's premises also allowed to interview its team members, review Yahoo's filtering data and determine for themselves whether the company is truly meeting that commitment. After this thorough review, the Plaintiff's counsel and their experts determined that Yahoo has in the past and continues to operate a click protection system that goes above and beyond what is necessary to address recent industry estimates about click fraud.

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