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(Continued)     The RFS Newsletter, Jul. 1st, 2006. Page 3
Toback said Thursday he dropped the lawsuit because "Google has offered to sit down and discuss the issues. They didn't want to do that while litigation was pending, so we're taking them up on their offer." He said a meeting would be scheduled with Google officials "at their earliest convenience" to discuss what he termed "very serious issues."

In other news on Monday, a new survey done by the Nielsen/Norman Group reveals that Internet users avoid viewing banner ads on websites. Surprisingly, text ads are read more often than display ads, according to Nielsen. Internet marketing experts say banner blindness means users focus on the specific content on a Web page and totally ignore the advertisements on that page. According to Nielsen, this is especially true for bright, flashing ads and other similar banners that are not relevant to what the user is interested in reading.

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