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(Continued) The Rank for $ales Weekly Newsletter, Jul. 1st, 2006. Page 18 Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 
2) The efficient management of a PPC program As important and necessary professional Search Engine Optimization is today, other alternatives now exist to companies wishing to complement their search engine marketing (SEM) campaigns. Combined with a solid and well-structured, serious SEO program, SEM campaigns can be used to additionally increase visibility in the engines, as well as conducting some product-focussed marketing surveys on new services or products offered on a company’s web site. Please click here to read the article. 
Real estate search to double by 2010According to new research performed by Borrell Associates, the Internet has put the real estate advertising industry in a tailspin in the past few years. Borrell's new numbers suggest that there are no signs of things slowing down any time soon. Overall, real estate advertising spending for online use is expected to increase from $2 billion in 2006 to over $3 billion in four years from now. These numbers represent a fairly large increase, from a 17.7 percent share of all real estate ad spending to 32.1 percent. Clearly, these numbers speak for themselves. Borrell notes that, not only are new websites and search tools having a large impact, real estate advertisers are also shifting dollars within the print space. "Overall, there's still plenty of room for online spending in the real estate segment," says Borrell Associates V.P. Pete Conti. The research firm found that while 77 percent of real estate buyers use the Internet for home searches, just 15 percent of the 535 agents surveyed place ad dollars there. Forty-seven percent of agents said they'd spend more online this year than last, and 45 percent said they'd spend the same amount. The "2006 Update: Online Real Estate Advertising" report puts this in context, noting, "In May 2006 we met with the owner of one large brokerage firm who expressed frustration that while potential customers had moved online en masse, his agents hadn't changed their advertising habits correspondingly." On the whole, newspapers will continue to experience a decrease in real estate ad spending. The report also predicts that the 37 percent share attributed to newspapers this year will move down to 30 percent in less than four years. But these numbers can be deceiving, though. Some won't necessarily feel the burn. According to the Borrell report, more real estate agents said they plan to raise newspaper ad spending this year -- 42 percent -- compared to 40 percent who said they'd spend the same amount. Because real estate agents typically aim to target small regional markets rather than large metro areas, they're finding, "They can get a better bang for their buck in a small community paper." While classified ad spending in large metro dailies will dwindle, those dollars will flow towards less-expensive but more targeted suburban and community papers and alternative weeklies, according to the Borrell report. My conclusion to all of this As confirmed by the Borrell report, more and more today, people go online to either buy or sell a house. The selection is a lot greater, not to mention hours if not days saved driving all around the city or in the suburbs trying to find the house of your dreams, or simply wishing to have a place to 'hang your hat'. Time is of the essence for real estate agents and real estate brokers. The time to act is NOW. Well, thats it for this week. Have a pleasant and relaxing weekend. I will see you all next Saturday! Serge Thibodeau, Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.  All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners. Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed. Please send all your questions, comments or general enquiries to: questions@rankforsales.com Subscribe to the free Rank for Sales Weekly Newsletter <<< Previous page Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Bookmark the RFS Newsletter by simply clicking here. Search engine industry news corner:  About Rank for $ales Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada. Visit our web site at www.rankforsales.com About Serge Thibodeau Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:
SEO Today (www.seotoday.com) Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com Bookmark the Rank for $ales newsletter by simply clicking here. Legal Notice This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here. Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines. |
