Baidu has a 58 percent search share, compared with Google's considerably lower 17 percent share of the market

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(Continued) The RFS Newsletter, Jun. 9, 2007. Page 9
Baidu reportedly has about a 58 percent search share, compared with Google's considerably lower 17 percent share of the market. Baidu recently entered Japan and was expected to expand further in the Asian market, but now there are reports that it plans to announce a European launch near the last week of June 2007.

But with Google so dominant in the search area, Baidu will find it very difficult to make inroads in Europe, as its success so far is based on its expertise in the Chinese language and the size of China's rather large Internet audience. It displays results differently than Google, ranking search listings according to amounts paid, and mixing paid search results with generic listings.

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