Search engines have forced people to wade through endless lists of links and refine their query

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(Continued) The RFS Newsletter, Jun. 9, 2007. Page 7
With its new interface, users can choose from a dozen different skins to liven up the background of the search home page, and the overall design of the results page favors graphics over text. Ask CEO Jim Lanzone said "the end result will be a more pleasurable search experience, with users spending less time hunting for information."

For example, users can preview sites returned in the results, listening to music clips, viewing video previews and learning more about a website in the results pages. Lanzone added "on average, it takes people about four queries to find what they are searching for online. This is because search engines have forced people to wade through endless lists of links, and refine query after query, to find the right information."

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