Email Advisor deliverability monitoring tool

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(Continued) The RFS Newsletter, June 9, 2007. Page 3
The average content point score of these 1,705 unique emails was 1.04 - well below the filter's generally accepted spam identification level of 3.0 or higher. Stefan Pollard, director of consulting for EmailLabs says "the main message of this quarter's EmailAdvisor Report Card for email marketers is that there are no easy fixes to senders' deliverability challenge."

Along with J.L. Halsey's Lyris and Sparklist brands, the report was integrated with the EmailAdvisor deliverability monitoring tool. Pollard added "changing a few keywords in the hopes of boosting inbox success rates is no substitute for adhering to email marketing best practices. It's unfair and just simply an oversimplification to place blame primarily on content filters when a marketing campaign has poor returns, when in fact most delivery challenges are due to subscriber feedback."

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