Message content is not the major cause of deliverability challenges for most email marketers

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(Continued) The RFS Newsletter, June 9, 2007. Page 2
Overall, that's the primary finding of the Lyris Email Advisor ISP Deliverability Report Card for the first quarter of this year. The report is a quarterly research study that monitors deliverability rates for permission-based email marketing. The Email Advisor Report Card also reveals that a majority of the largest US-based ISPs have the lowest rates of delivering email to the inbox.

According to the Email Advisor Report Card, message content is not the major cause of deliverability challenges for most email marketers. Overall, more than 1,705 unique emails were run through the EmailAdvisor content scoring application that includes the content scoring rules subset to the widely adopted Spam Assassin open source project.

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