Black Hat and forbidden techniques that are frowned by the search engines

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(Continued) The RFS Newsletter, Jun. 9, 2007. Page 17

2) Ethical and Honest SEO Practices

It's too bad that the marketplace today is still littered with many unscrupulous SEO firms that claim to be experts in the field. During my day-to-day job as an SEO, I often encounter so-called search engine marketing companies or individuals that promise you the world but fail to deliver any worthwhile results or any serious ROI.

To make matters worse, they often use forbidden techniques by the search engines such as invisible text, invisible links, one-pixel links, doorway or gateway pages etc. You would think that after all these years they would have learned something worthwhile, but apparently such is not the case for some of them. Let's not generalize here: most SEO firms make a great job at professionally positioning a website in the major search engines and provide a valuable service to the business community. Please click here to read the article.

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