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The contents of my SEO Reference Book

Last week, I brought you some fresh news about my new SEO Reference Book that I'm currently writing. You will remember that my book is slated to hit the store shelves around March 31, 2008. I've now completed the first part of the book. In a nutshell, here's the complete list of all the chapters in The SEO Reference Book:

Part One -- Generic Search Engine Optimization

  • How search engines work
  • The relationship between search engines and the Internet
  • What do search engines look for in a Web site?
  • Why should yours be different from the others?
  • The SEO industry is filled with strange myths!
  • The importance of content, content, content
  • Good content is great, but make sure it is unique
  • Why meta tags are a big waste of time
  • How Google's PageRank algorithm works
  • The importance of other sites that link to yours
  • Don't link to bad neighborhoods
  • The importance of relevant keywords in links
  • The importance of anchor text around links
  • Most of all, make your site relevant. Stay on topic
  • Why the headline approach is a good idea
  • Don't forget that site map and site search feature
  • FAQs are always a good idea, in more ways than one
  • Search engine-friendly Web design. What is it?
  • Common design mistakes by webmasters and designers
  • Why a whole site in Flash is a very bad idea
  • What to do if most of your site's content is in photos?
  • Why are eCommerce sites so different?
  • Optimizing dynamic sites and database-driven sites
  • A good overall linking strategy that will work wonders
  • Placing your site in the Top-10 in Google, Yahoo and MSN
  • The passage of time does wonders in SEO
  • Last-minute tips that will make a big difference
  • Footnotes to Part One

    • Part Two -- Search Engine Marketing and Pay-per-Click

  • How search engine marketing differs from search engine optimization
  • Why search engine marketing can bring much faster results than SEO
  • Which is best- SEM or SEO? How can we know for sure?
  • Search engine marketing on a tight budget
  • How does pay-per-click (PPC) works
  • The difference between PPC and pay-per-performance
  • Is Pay for Placement better for your company's needs?
  • Fixed placement search advertising
  • The importance of a compelling landing page
  • How to significantly boost conversions in any PPC campaign
  • Improve the targeting of your prospects in any SEM campaign
  • Selecting the right keywords in your AdSense ads
  • Learn all about Web analytic tools and what they mean
  • Reducing your client acquisition cost (CAC)
  • Bid management tools and how to work with them
  • Learn about Trusted Feed programs
  • Legal matters as they relate to search engine marketing
  • International search engines. Are they for you?
  • What about vertical search engines? What are they?
  • How comparison shopping search engines can help you grow sales
  • What are Paid Inclusion and Submit URL Programs?
  • Differentiating yourself from your competition
  • Footnotes to Part Two

    • Part Three -- Reference Index, Glossary, Help and Various Tools

  • The SEO/SEM industry's most complete glossary of frequently-used terms
  • What are truly the best tools in researching your correct keywords?
  • Other tools, both online and offline
  • SEO information, SEM help and the best forums on the Net
  • How to distinguish today's hype from facts
  • Learn a lot more about Google and why it's the number one search engine
  • Footnotes to Part Three
  • Conclusion

    • So there you have it! Approximately 300 pages packed with valuable information you WON'T find on the Web or anywhere else.

    In the SEO Reference Book, I even give out a few trade secrets that no SEO will ever share with anybody! That alone is worth more than the cost of the book itself! Available only in the PDF format and absolutely no ads in it either!

    Priced at only US $189 it's worth every penny invested.

    Now here's the really GOOD news. Between now and Oct. 31, 2007, anybody that places an advanced order for the SEO Reference Book will save $40 off, since it will be available for the low introductory price of only $149. You can go ahead and buy it online right away using the secure PayPal system. Simply click on the button below. But act now, since after Oct. 31 it will be sold at the regular price of $189.

    There are many in the industry that tell me such a reference book is worth a lot more and they are probably right, but I just want to share my experience with you, as I've always done here in this free newsletter for the past 8 1/2 years.

    Well, that's it for this week. Have a pleasant and relaxing weekend, I will see you all next Saturday!

    Serge Thibodeau,
    Editor,
    The Rank for $ales Weekly Newsletter™.

    Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.

    Disclaimer: The opinions, beliefs and viewpoints expressed by the various authors on this newsletter do not necessarily reflect the opinions, beliefs and viewpoints of the companies mentioned on any of these pages.

    All logos, trade marks and service marks on this newsletter are the exclusive property of their respective owners.

    Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed.

    Please send all your questions, comments or general enquiries to: questions@rankforsales.com

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    Search engine industry news corner:
    Read the most important search engine news that happened this week by clicking here. For the latest search engine trends, gossip, rumors, etc., visit my search engine blog at www.sergethibodeau.com

    About Rank for $ales
    In business since 1997, Rank for $ales is a professional search engine optimization firm involved in search engine positioning, placement and search engine marketing services. We work with small and medium size businesses, as well as with Fortune 500 companies, organizations and all levels of government.

    Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada.

    Visit our web site at www.rankforsales.com

    About Serge Thibodeau
    Serge Thibodeau is a professional search engine optimization consultant and practioner. Since 1995, Serge Thibodeau has been involved in some large SEO projects. Additionally, Serge was the project leader in the development of Pagina+ (tm), a powerful SEO solution for businesses and corporations of all sizes.

    Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:

    Renting links to your website will significantly increase your website's visibility in the major search engines. Find out how by clicking here.
    Leasing links will greatly increase your visibility in the search engines

    SEO Today (www.seotoday.com)
    Business Week (www.businessweek.com)
    The New York Post (www.nypost.com)
    Dow Jones (www.dowjones.com)
    Site Pro News (www.sitepronews.com)
    Lil Engine (www.lilengine.com)
    ISEDB (www.isedb.com)
    Business 5.0 (www.business50.com)
    High Rankings (www.highrankings.com)
    Search Engine Guild (www.searchguild.com)
    SEO Radar (www.seoradar.com)
    Search Engine News (www.searchenginenews.ca)
    Search Engine Journal (www.searchenginejournal.com)
    Escalate (www.escalate.ca)
    Tech Blog (www.techblog.org)
    Montreal Web Design (www.montrealwebdesign.org)
    plus many more.

    Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines. On the Web, at: www.globalbusinesslisting.com

    Bookmark the Rank for $ales newsletter by simply clicking here.

    Legal Notice
    If you find this publication interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

    This newsletter is sponsored by Rank for Sales, a professional SEO firm in business since 1997. We suggest you bookmark our newsletter and place it in the list of your favorite websites by clicking here.

    Feel free to contact us if you need to have your website optimized by a professional SEO firm, or if you have any question on the subject of search engines.



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