SEMPO and online competitive intelligence firm Hitwise to start streaming a feed of search term data on the SEMPO website

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(Continued) The RFS Newsletter, Jun. 24, 2006. Page 6

In related news, SEMPO and online competitive intelligence firm Hitwise, New York, will start streaming a feed of search term data on the SEMPO site. On SEMPO.org, Hitwise will start streaming the top 10, branded U.S. search terms across 20 online industries rotated weekly. Hitwise’s “Search Intelligence” data represent the search behavior of 10 million U.S. Internet users across the top engines. Hitwise analyzes search term trends across online categories including: shopping — apparel & accessories; entertainment — television; and travel — destinations & accommodations.

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