Within the print classified category, real estate advertising climbed 26.3% to $1.1 billion

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(Continued) The RFS Newsletter, Jun. 24, 2006. Page 10
Within the print classified category, real estate advertising climbed 26.3% to $1.1 billion. Recruitment advertising increased 2.4% to $1.1 billion. Automotive was down 14.5% to $940 million. All other classifieds were up 11.9% to $702 million. Advertising spending for newspaper Web sites in Q1 2006 totaled $613.28 million, up from $454.62 million a year earlier, equating to an increase of 34.9% according to preliminary estimates from the NAA.

"As the main ad-supported medium in local markets, newspapers that understand news trumps papers can rake in a fair share of the still-evolving local online advertising market," said David Hallerman, eMarketer Senior Analyst.

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