GBuy would take a service available to a small number of users who are already shopping within Google Base and expand it to the next level using Google search

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(Continued) The RFS Newsletter, Jun. 17, 2006. Page 8
In a nutshell, GBuy would take a service available to a small number of users who are already shopping within Google Base and expand it to the next level using Google search, which currently reaches ten of millions of people daily. "Google's new GBuy feature has the potential to be important for the company and there is very little that competing vendors can do to diminish its success," Rohan wrote in a research brief. He also said Google intended to designate merchants accepting GBuy as "trusted GBuy merchants" in its main results page, which he said could help increase click-through and purchase rates.

Rohan also said the GBuy system would initially be offered free to merchants, though Google would likely move to charge a percentage of all purchases eventually. Google has been rumored to be targeting PayPal since last year, when word emerged that it was developing Google Wallet and after it rolled out Google Base, its online database system where users can store information, making it easily searchable.

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